- Dhaka, Bangladesh
- 26/12/2024
Dynamic and results-driven Marketing, Communication, and Creative Strategist with over 15 years of diverse experience across industries such as e-commerce, social communication, real estate, artificial intelligence, and creative media. Currently excelling as a Consultant—Creative and Communication at Aspiration and as a Brand Strategist and Project Designer for Safari Homes, BuildWiseAI, and MindCraft, I specialize in crafting impactful branding strategies, data-driven campaigns, and innovative project designs that deliver measurable results. Throughout my career, I have successfully enhanced brand visibility and competitive positioning for renowned organizations like ShoppersBD, Drik Picture Library Limited, and Color Horizon. My expertise spans strategic business promotion, digital marketing, market research, and content development, with a proven ability to drive revenue growth, expand client bases, and optimize marketing operations. Known for my creative problem-solving, adaptability, and leadership, I bridge strategic vision with execution to transform ideas into impactful campaigns that resonate with target audiences. A collaborative leader dedicated to fostering strong client relationships and delivering exceptional results, I am passionate about driving innovation and contributing to organizational success.
Education
Activities and societies: The 3-month Professional Graphic Design course at New Horizons CLC Dhaka (2017) focused on Adobe Photoshop, Illustrator, and InDesign. Participants gained practical skills in image editing, vector design, and layout creation, preparing them for professional graphic design roles. The course aimed to build technical proficiency in essential design tools for creating high-quality visual content.Activities and societies: The 3-month Professional Graphic Design course at New Horizons CLC Dhaka (2017) focused on Adobe Photoshop, Illustrator, and InDesign. Participants gained practical skills in image editing, vector design, and layout creation, preparing them for professional graphic design roles. The course aimed to build technical proficiency in essential design tools for creating high-quality visual content.
Photograph retouched, color correction, photo manipulation, multiplied layers work, masking, resized, effects, logo, typography, book and publication layout page makeups, interior and exterior design, web design, UX and UI design through Adobe Photoshop, Adobe Illustrator, InDesign. Photograph retouched, color correction, photo manipulation, multiplied layers work, masking, resized, effects, logo, typography, book and publication layout page makeups, interior and exterior design, web design, UX and UI design through Adobe Photoshop, Adobe Illustrator, InDesign.
Skills: Graphic Design · Adobe Illustrator · Adobe Photoshop · Adobe Creative Suite · Adobe InDesign · Creative Content Creation
In 2017, I completed a 1-month training program with PUM: Netherlands Senior Experts in Dhaka, Bangladesh. The training focused on key areas such as idea generation, conceptual design development, typography, infographics, branding, and advertisement creation. I gained hands-on experience in generating promotional ideas and enhancing creative processes, sharpening my skills in strategic communication and design.In 2017, I completed a 1-month training program with PUM: Netherlands Senior Experts in Dhaka, Bangladesh. The training focused on key areas such as idea generation, conceptual design development, typography, infographics, branding, and advertisement creation. I gained hands-on experience in generating promotional ideas and enhancing creative processes, sharpening my skills in strategic communication and design.
Skills: Content Design and Visualization · Brand Identity Development · Graphic Design · Adobe Creative Suite · Development & Production of Publications · Visual Communication · Creative Branding Strategy · Development Of Promotional Materials
The Bachelor of Social Science (B.S.S) degree, completed at Government Bangla College, Dhaka, with a major in Social Welfare, provided a comprehensive understanding of social issues, welfare programs, and community development. The course focused on equipping students with the knowledge and skills necessary for addressing social challenges and promoting positive change in society.
Activities and societies: As a member of the quarterly educational newsletter team, I conduct research on emerging educational trends and relevant societal issues. I collaborate with colleagues to produce engaging content that informs and inspires readers, ensuring the newsletter remains timely and impactful.
The Higher Secondary Certificate (HSC) in Business Studies, completed at Thakurgaon Road College under Rajshahi Board in 2008, provided foundational knowledge in subjects such as accounting, economics, business law, and management. This course equipped students with essential skills for pursuing higher education or careers in business, finance, and management.
Activities and societies: As a member of the College Political Awareness and Welfare Association, I actively participated in organizing events and campaigns to raise political awareness and promote social welfare among students. I collaborated with peers to discuss current political issues, foster informed debates, and advocate for community welfare projects, contributing to a more engaged and socially responsible student body.
Completed my Secondary School Certificate (SSC) in Science from Mathurapur Public High School, Thakurgaon, under the Rajshahi Board in 2003. This program provided a strong foundation in scientific principles, preparing me for further studies in diverse academic and professional fields.
Activities and societies: I coordinated annual sports and cultural programs, working closely with school authorities and teachers. My role included organizing events like sports competitions and cultural performances and enhancing student engagement and community spirit. I managed logistics and ensured smooth execution, contributing to the overall success of the programs.Activities and societies: I coordinated annual sports and cultural programs, working closely with school authorities and teachers. My role included organizing events like sports competitions and cultural performances and enhancing student engagement and community spirit. I managed logistics and ensured smooth execution, contributing to the overall success of the programs.
Experience
In this multifaceted role, I drive brand innovation and project designs for ventures at the intersection of real estate,
artificial intelligence, and social impact. By integrating strategic thinking with creative execution, I help build strong
brands and scalable solutions.
• Developed and executed branding strategies that positioned the ventures as leaders in their respective
industries.
• Designed innovative project frameworks integrating AI-driven insights to optimize real estate and social
venture operations.
• Directed creative teams to produce impactful marketing materials, ensuring alignment with
organizational objectives.
• Conducted market research to identify emerging trends, translating insights into actionable business
strategies.
• Fostered partnerships with key stakeholders to drive growth and expand market presence.
Leveraging extensive expertise in creative strategy and communication, I play a pivotal role in elevating Aspiration's
brand presence through innovative campaigns and strategic initiatives. My work focuses on bridging creativity and
data-driven approaches to achieve impactful marketing outcomes.
• Led strategic communication initiatives to enhance brand positioning and client engagement across global
markets.
• Spearheaded creative campaign ideation and execution, resulting in a significant increase in audience
reach and engagement.
• Designed innovative branding strategies, ensuring consistent messaging across all communication
channels.
• Collaborated with cross-functional teams to develop compelling advertising content, leveraging insights
from market research.
• Oversaw the production of multimedia assets, maintaining high standards of quality and creativity.
As the lead for promotional strategies, I orchestrated campaigns that amplified brand presence and drove customer
engagement.
• Spearheaded digital marketing efforts, yielding a remarkable 30% surge in website traffic and a 20% uptick
in sales.
• Conducted market research to fine-tune our approach, pinpointing audience preferences and industry
trends.
• Teamed up with creatives to craft visually compelling materials and ads.
• Leveraged Google Analytics and social media analytics tools to measure campaign performance and
refine tactics.
• Orchestrated influential marketing initiatives, propelling significant growth in social media followers.
• Forged alliances with compatible brands and influencers, broadening our customer base through
synergistic collaborations.
• Introduced customer loyalty programs and referral schemes, resulting in heightened retention rates and
fresh acquisitions.
• Maintained vigilant oversight of customer feedback, swiftly addressing concerns to uphold satisfaction
levels.
• Played a pivotal role in shaping the company's brand guidelines, ensuring a cohesive brand message
across all platforms.
At the helm of creative branding initiatives, I propelled the company's prominence and esteem within the
photography and art sector.
• Devised compelling branding strategies that elevated the company's visibility and reputation.
• Crafted impactful marketing collateral such as brochures and catalogs, leading to heightened brand
recognition and customer engagement.
• Collaborated with industry stakeholders to curate exhibitions, broadening the company's audience and
garnering positive media attention.
• Executed effective social media tactics, resulting in substantial growth in followers, engagement, and
website traffic.
• Overhauled the company's website for optimal search engine visibility, driving increased organic traffic
and enhancing online presence.
• Stayed abreast of market trends and competitor activity through rigorous research and analysis,
identifying growth opportunities.
• Cultivated robust partnerships with clients, artists, and influencers, fostering collaborative ventures.
• Orchestrated impactful art events and workshops, reinforcing the company's standing as a premier
destination for photography and art.
• Enforced branding guidelines for consistent messaging across all channels, fortifying the brand's identity
and resonance.
As the driving force behind strategic business promotion, I orchestrated plans that not only expanded our client base
but also boosted agency revenue.
• Utilized thorough market research to pinpoint target markets, tailoring our offerings to precisely meet
customer needs.
• Produced compelling marketing materials that effectively showcased our agency's capabilities,
attracting new clients.
• Fostered robust client relationships, providing tailored design and printing solutions based on their unique
requirements.
• Collaborated with the creative team to conceive innovative design concepts, ensuring top-notch output
for client projects.
• Actively pursued business opportunities, resulting in a noteworthy 20% uptick in client acquisitions.
• Conducted thorough competitor analysis to maintain our competitive edge in the industry.
• Managed website and blog content, driving a notable 25% increase in online inquiries and bolstering brand
visibility.
• Implemented feedback mechanisms, resulting in heightened client satisfaction and retention rates.
• Played a pivotal role in developing new service offerings and packages, aligning them with market
demands and customer preferences to drive sustained growth.